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  • AI INTEGRATION

    We're not just watching AI happen

    When we went virtual in 2000, most agencies thought we were crazy. Now everyone does it. AI feels a lot like that.

    We’ve been hands-on with AI tools since they became practical — not because it’s trendy. Writing gets done faster. Automation handles things no one should be doing manually. Video produced at a fraction of what it used to cost. And strategic thinking that’s sharper because the research happens in minutes, not days.

    This isn’t a separate service we bolt onto a project. It’s baked into how we work. Every engagement benefits from it.


Copywriting & Content
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Workflow Automation
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Video Production
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Competitive Analysis
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What we do
AI tools that benefit you

AI-Assisted Copywriting & Content

We use AI to accelerate first drafts, sharpen messaging, and produce more content in less time. The work still goes through human review and editing — because tools don’t understand your audience the way we do. But the output is better and faster than either one alone.

Intelligent Workflow Automation

The automations we build in Zoho Flow are increasingly AI-informed. We’re building systems that don’t just move data — they interpret it, route it, and act on it in ways that previously required a human in the loop.

AI Video Production

We produce professional video content using AI generation platforms combined with real human voiceover. Denise’s broadcast and content experience means the scripts and delivery are right, even when the production is AI-assisted. The result: polished video at a cost that would have been impossible three years ago.

Meeting Intelligence & Transcription

We use AI transcription and summarization tools to capture decisions, pull action items, and create documented records of client conversations. Nothing falls through the cracks.

Voice-to-Work Dictation

Ideas don’t wait for a keyboard. We use voice-to-text AI tools to capture strategy, brief content, and draft communications on the move — so the work keeps moving.

Research & Competitive Analysis

What used to take a day of research now takes an hour. AI-powered research makes our strategic recommendations faster and better-supported — particularly useful for go-to-market strategy and startup positioning.

What we won't do

We won’t hand your project to an AI and call it done. We’ve seen what that looks like — generic, flat, disconnected from your actual audience. AI doesn’t know your customers. It doesn’t know the nuances of your market. It doesn’t know that your buyer is a 55-year-old plant manager who hates buzzwords.

We do. And that’s the combination that produces work you can actually use.

The bottom line

If your current agency isn’t using AI, they’re either delivering slower work at higher cost, or they’re using it without telling you. We’d rather be straight with you: we use it, we’re good at it, and you benefit from it directly.

Ready to talk?

We'll listen first.  Then we'll tell you exactly what we'd do and what it'll cost.  No surprises, no pressure, no jargon.


Meet us today!

The Barry Group is a marketing communications agency based in Marshall Township, PA, serving Pittsburgh-area businesses and clients nationwide. Contact us any time for a virtual or in-person consultation and project discussion.

Phone

  724-316-9562

Email

  joe@thebarrygroup.com

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