Why The Barry Group
Built on a better model
The frustration was always the same: agencies treated clients as dollar signs, overcharged for simple work, and made the whole process harder than it needed to be. So Joe built one that didn't.
Our story
Two decades on both sides of the table
Joe Barry spent his career at major agencies like Ketchum, MacLeod & Grove, and inside companies like National Steel. He built a lean, virtual agency that operates as an extension of your team.
Twenty-seven years later, that model hasn't changed - but the tools have. Today, The Barry Group combines deep marketing communications experience with hands-on expertise in CRM implementation, marketing automation, and AI.

How we work
Our approach
Not a vendor you manage — a partner who owns the work alongside you.
We become part of your team.
Clients describe us as an extension of their staff. You talk directly to the people doing the work — every time.
We bring what fits.
Full-service means full-service. CRM. Website. Email. Video. Print. Whatever your problem, whatever your budget.
We move fast and charge fairly.
Price, quality, and speed — pick all three. 25 years of experience means we don't reinvent what already works.

Joe Barry
President & CRM Specialist



